The Art of Repurposing Blog Content Across Platforms

Introduction

Has it happened to you that your best created blog articles are left unread and dormant on the web? If so, you’re not alone! If there were great bloggers willing and putting in the effort to write great content, then sadly, that content doesn’t get exposure. That is an area where the art of repurposing steps in to fill the gap! There is a saying that if you want to make one pizza, it takes around thirty days, but if you want to make a frittata, take yesterday’s leftover pizza, and that is exactly what blog content curation is: taking yesterday’s work and making something new out of it. Now that we know why repurposing blog content is important, let’s take a look at how it can be done, and the various benefits of doing it successfully.

Content Repurposing Meaning

The concept of content repurposing can be understood simply as using the material that has already been created and adapting it for other forms, or purposes. This could mean repurposing a blog post to a video, a podcast episode, an infographic or even a social media campaign. The concept is rather simple as it aims at obtaining the maximum results concerning audiences with reaching them with any type of content.

This article gives you the following advantages of repurposing your blog content. Well, why is it important to take time into reusing your content? Here are some compelling reasons

Revised Scope and Activity

It is not being repetitive by reposting the same material, you are targeting and appealing to different niches in your blog at different times. With regards to this argument, there are individuals who like reading more than others who like to watch videos and listen to pod casts. Since you post your content in different formats you increase the circle of people who get to see and read your posts. Imagine it is like fishing, you throw the net wider and you get all sorts of fish right?

Improved SEO Performance

Whenever you repost, you are creating the potential for new backlinks and the possibility of being discovered on the web. When people interact with the content that you have created the internet ranking of your site improves. You just have an idea and nurture it; like the flowers growing in the garden, your online presence will come to life.

Saves Time and Resources

One of the disadvantages of generating new material is how long it can take to write from scratch. Whenever you decide to recycle some work, you surely will create something new and unique for your audience to read, therefore, saving you time and effort. It sounds like such this is like using small pieces of fabric to form a masterpiece of a quilt rather than always having to start over.

Measures Which can be Taken to Ensure Effective Repurposing of Content Ready to start repurposing? Well here is a breakdown which will assist you when making those all important changes:

Audit Your Present Material

Before you start to repurpose your content it might be useful for you to review your blog posts. Determine which ones have fared well, by the way of traffic and interaction. These high performing posts are the gems that you are looking for! Just ensure you are repurposing their favourite content into more suitable formats into which your audience can consume.

Choose Appropriate Formats

What you have to do once you have the list of your most popular posts is to consider how [you can] repurpose them. Here are some ideas:

Infographics: Srikant’s transformation From Chutney – covering the key points visually.

Videos: Produce vivid video summaries or a series of lessons.

Podcasts: Delve deeper on the topics that you’d like to blog about.

Social Media Posts: Be sure to cut/paste quotes or snippets that somehow lead back to the thread.

There’s no one-size-fits-all when it comes to content marketing for social media.

Just to remind you, it is very important to adapt to the kind of platform you are using. For example, what you do on instagram may not be the same thing that you do on linkedin. Ensure that your content is relevant to the site and fashion with the particular uses and audience of each platform. It’s the same as when eating; you wouldn’t dress formally with a tux in the beach would you?

Maintain Your Brand Voice

Consistency is key! Again, irrespective of the form of content you recycle, check that the brand image is consistent. This goes a long way in creating the much needed trust and recognition with your audience. Your audience is going to associate your brand voice with a certain tone, rhythm, and overall feel that should stay consistent even if the lyrics or the instrument changes.

Rethinking Things

Looking for inspiration? Here are some creative ways to repurpose your blog content:

Blog Posts to Infographics

Infographics can be considered efficient and visually friendly because they allow presenting information in a rather short time. I am the sort of person who takes ideas from a blog post and then formulates them into an attractive infographic that people will discuss.

Videos from the Written Material

This format is very interactive and remains one of the best ways to reach out to your audience. It might be useful to make a quick video version of your blog or even a lesson that goes beyond the materials of this blog post. You can also use some online resources that include Canva or Lumen5 to make the entire process as attractive as possible.

Design Social Media Graphics

Collect quote or statistic from your blog post and design images for your social media platforms. These pieces of content as these are short pieces, having less content at one go can drive traffic back to your post and increase interactions.

Technology Assistance for Reuse

It is helpful to know that a plethora of tools is at your disposal, specifically if you are repurposing content. Some popular options include:

Canva: Ideal for use in designing graphics for the paper, or other items such as infographics.

Lumen5: Converts blog to video in a snap.

Buffer or Hootsuite: A rather useful service in promoting the content that you’re set to repurpose in the near future.

Common Mistakes to Avoid

As you embark on this journey, here are some common pitfalls to watch out for:

Overdoing It: Do not overwhelm your audience with the similar content in various formats within a short space of time. Balance is essential.

Ignoring Analytics: Try always to ensure that you are checking on the performance of your strategies and which of them is not productive. Collection of your analytics will determine your repurposing strategy.

Lack of Variety: If you decide to post content of only one type that has been repurposed from another format, you are likely to uninterest your audience. As much as possible and to prevent monotony do not stick to one thing as they get engaged.

Conclusion

The process of turning your blog content into something new is not only a very practical way of getting more out of your work, but also a form of art. Not only do you save time and effort when turning a post into different types of content, but you also reach a wider audience. Hence why not start excusing yourself today and begin digging into your content archives? Well, dismayed readers, there is actually a lot that you can do with your list of blog posts!

FAQs

When I should repost content from my blog?
As to the case of format, I think there is no clear cut or rule that can be applied on its use in writing. Finally, remember to recycle those successful posts every few months, as to keep the content of your feed fresh.

With regard to the repurposing strategy, what kinds of content are most suitable?
For example, articles that shed light on a subject, present a guide on how to do something, provide a list of tips on something or describe case scenarios are the best fit for this kind of post.

Can I cross-post from one page to another or to another?
Absolutely! But remember to do it respecting the taste and rules, of each media platform and social network.

In other words, how do I get to measure the success of my repurposed content?
Make sure to track the analytics for your repurposed articles and post engagement, traffic, number of shares.

Is it acceptable to recycle content several times?
Still, it remains viable for reuse and repurposing consistently and for various media platforms and targets. That is why it should only be used sparingly in order to maintain the interest of your viewers!