The Effectiveness of Whiteboard Animation
Annotation on the whiteboard is a great tool to interest the audience and explain complicated topics in a as easy way as possible. This article would therefore seek to discuss on the viability of using whiteboard animation and how it would be best to ensure that you capture the attention of your target audience as well as ensuring that the intended message is passed across in the most effective manner possible.
Understanding Whiteboard Animation
Whiteboard animation is a type of animation which depict as an actual drawing on a whiteboard or flipchart. It is usually the hand that sketches things and writes on a plain paper background while at the same time having a voice over that is describing the items being drawn on the paper. This style of animation is characterized by its plainness and direct manners of passing data to the audience.
The Effectiveness of Whiteboard Animation.
Another reason that makes whiteboard animation quite outstanding is the fact that it creates awareness among the people. When it comes to developing the attention of the viewers, the combination of hand-drawn visuals and the plot would be quite effective. Furthermore, whiteboard animation in particular has a very strong application in breaking down and making complex ideas easily digestible for the audience, which can more easily absorb the information being presented to them.
Applications of Whiteboard Animation
The use of whiteboard animation cuts across many industries and is applied in many different ways. In marketing and advertising, it can be used to develop tool and informative narrating videos which can be used to market products or services to prospective consumers. In education, it can be used to come up with attractive visual teaching aids in form of essential learning videos for students. In the corporate setting, it can be used to develop training videos and other training aids that impart Knowledge on new innovations or procedures among other uses.
Vantages of using Whiteboard Animation
It is thus important to understand as to why companies should incorporate whiteboard animation into their content marketing strategy. This way viewers are retained for a longer period as they view the advertisement or make a purchase or even be prompted to adjust to a certain behavior. Research has also proven that materials presented in a form of graphics and figures are more potent or effective to be remembered than those presented in form of texts. Also, whiteboard animation is one of the best tools to increase knowledge retention since it uses both, sight and hearing to prompt retention.
Guideline to help in making of whiteboard animation.
As is true with all types of videos, there are certain guidelines that must be followed for whiteboard animation videos to be effective. This ranges from accurately scripting it, visually designing the story as well as selecting and recording the appropriate voice-over. Another working principle is to minimize the graphic presentation and do not overload the screen with the icons and information.
Software and Instruments to Use in Whiteboard Animation
Some of the tools and software that are used to make whiteboard animation videos are; Few of the well-known and widely used services are VideoScribe, Doodly, and Explaindio. It proved to expose different tools that present multiple features and opportunities which enable a user to create stylish whiteboard animation videos, although they do not have the knowledge about designing or animation.
Case Studies and Examples
When reviewing the case studies of the successful uses of whiteboard animation, it may be possible to see not only what does and does not work. Whether it is an verbalization video that makes people buy a particular product or an instructional video that assists a learner to excel, real life example can assist in developing an ideal whiteboard animation.
Measuring Success
Tracking the effectiveness of your whiteboard animation videos offers a good ground to determine the effectiveness of your efforts so that you can improve for the next videos. Some of the parameters that should be possessed by such programs are the level of viewership, the dropout rates, and the conversion rates. What it will do is provide you with the data for assessing the success of the whiteboard animation videos and help you make adjustments while producing the subsequent content.
Challenges and Limitations
Explaining ideas using whiteboard animation can be very useful; however, it has its own obstacles. A potential negative is the amount of time and money that can be consumed in the making of high quality animations. Further it becomes a tough task to maintain the interest of the audience in case of longer videos so it becomes necessary that the content is brief and to the point emphasizing primarily on the main elaborations.
Conclusion
Therefore, whiteboard animation is effectively useful tool for capture the audience’s attention and perhaps, give them your message in the most holding way. Whenever one is applying whiteboard animation for marketing or educational purposes, or for training and creating presentations, it will always provide a combination of ease, entertainment, and efficiency that will assist in enhancing the goals of the project and possibly the organization as a whole in a competitive world of internet advertisements.
FAQs (Frequently Asked Questions)
Of all the questions that one might ask concerning whiteboard animation video creation, length is one of the most commonly asked?
Though opinions may vary, an effective whiteboard animation video should be within 30 seconds to about two minutes depending with the topic to be covered and the audience’s ability to sit and watch. As for time, it is recommended to post videos within the length of 1 to 3 minutes, as it grabs the attention of the audience.
When considering this form of video, it is possible to identify those forms of businesses that can get great returns from their investments in whiteboard animation?
As has been described above, these whiteboard animations are useful to almost any company or organization, no matter its size or type: it can be a startup, SMEs, MNEs, schools, colleges, universities, or nonprofit organizations. Whiteboard animation is useful for any business that requires passing information in the most presentable and lively manner.
Is it necessary to have a professional animator while making whiteboard animation videos?
Although it is more advisable to hire a professional animator to help in bringing out quality whiteboard animation videos, there are many tools that are available for download that aid in the easy creation of these videos even for the beginner.
How do I make the whiteboard animation videos better?
To make your whiteboard animation videos stand out, its relevant to ensure you tell a story, adopt good storytelling methods and include aspects of joke or surprise. It is also possible to try something new like the different style of animation and voice over that will capture the attention of the audience.
The typical mistakes that people should avoid during the production process of whiteboard animations are the following?
Some of these mistakes include presenting the viewer’s with too much information on the screen, having a dull voice over and last, not keeping the content brief. One must also make sure that the animation is fluent and that the drawings made do not cause confusion.